Helping Your Business Stand Up So You Can Grow
Optimize your time and budget by working with an experienced fractional marketer who understands your customers.
Stand Up Strategy helps growth-stage businesses strategically market
their healthcare products or services so they can scale. We do this by providing foundational marketing guidance and thoughtful execution using broad industry experience and deep customer knowledge.
Marketing is Broken
Your innovation is helping to improve systems, processes, or experiences,
but who knows about it?
Many small businesses underinvest in marketing, believing that “anyone can do marketing,” relying on offshore talent to develop a website or manage social media, or bypassing marketing entirely because you're in a publically funded, highly regulated industry.
The result:
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Your product, solution, or brand value isn’t clear to your audience.
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You struggle to differentiate in an increasingly competitive market.
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You’re missing growth opportunities because your team is stretched too thin.
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Your solution is not scaling at the pace it should.
To scale successfully, you need more than an AI tool or inexperienced execution—it requires the right kind of expertise and investment. With over 1.1 million new businesses created in Canada each year, standing out and reaching your ideal audience with the right message requires a strategic approach.
At StandUp Strategy, we combine deep healthcare industry knowledge with proven marketing expertise to help you break through the noise, build strong brand positioning, and accelerate growth.
Ready to take your marketing to the next level? Let’s discuss how we can help you achieve your goals.
Services
We provide fractional and strategic guidance and oversight on marketing activities
that will solve your organization's biggest challenges.
Growth + Revenue
Filling pipeline and generating revenue through creative and well-positioned campaigns, enabling your sales team with the right messaging and materials, and developing partnership strategies that will lead to growth.
Brand + Content
Developing your brand to ensure scalability, defining brand/product architecture following M+As, and creating content that resonates with your market and placed in the right channels to reach them.
Go-to-Market
Identifying target audiences, researching competitors, developing compelling messaging, and creating tailored marketing strategies so that you can successfully launch your solution to the market.
Approach
How We Work
01
Audit
We seek to understand what are your biggest pain points, review your current sales and marketing processes, systems, and assets, and speak to recent or current customers.
02
Proposal
Based on audit learnings, we develop and present a complete strategic proposal outlining recommendations.
03
Execution
We work with your existing team or bring on team members to execute on the strategy. We manage development to ensure alignment and report on results on an ongoing basis until agreed-upon goals are achieved.
About
Talia Novik, Fractional Marketing Executive
With over 20 years of B2G, B2B, B2C, and non-profit experience in healthcare and health tech, Talia is thrilled to launch Stand Up Strategy, a venture focused on helping businesses create a meaningful impact in our communities.
Talia has had the privilege of working with leading organizations such as Teladoc Health, Extendicare, CareRx, and Petal Health, where she crafted integrated marketing campaigns, elevated thought leadership through compelling content, and brought fresh perspectives to brand strategy and product positioning that increased revenue and won business.
As a full-stack marketer and strategic partner, she has
grown brands, products, and businesses both in Canada and internationally.
Talia's approach is both creative and data-driven, leveraging insights to optimize marketing tactics and solve business challenges. With extensive experience in project and team leadership, she fosters open communication and collaboration and motivates diverse teams to deliver exceptional results.
When she's not diving into marketing strategy, she is reading non-fiction, working out on her Peloton, gardening, and keeping up with her two energetic kids.
